social writing: Home Depot interiors

Developed social-first creative for Home Depot's interior paints and vanities campaigns across Instagram, Facebook and Pinterest. Wrote carousel copy, CTAs, headlines and product descriptions that positioned DIY upgrades as accessible home transformations.

The Brief: Target customers actively researching interior makeovers with personalized, on-brand messaging that demystifies the start-to-finish process.

The Approach: Crafted benefit-driven headlines, copy and CTAs within Home Depot's brand voice and tone, meeting customers at different decision points from exploration ("Discover More Paint Choices") to confidence-building ("Re-Energize Your Walls Your Way").

Platforms: Instagram Stories, Facebook carousels, Pinterest collections